adidas running shoes have a long history of dominating the field. But in 2017, big changes in the world of performance footwear meant adidas had to innovate fast or get left behind. Enter Senior Director of Global Running Footwear Stephan Scholten who, in the Rebellious Optimists spirit, took on the challenge to deliver a new shoe that could smash records. In today’s episode, Stephan shares how biomechanical engineering, carbon rods, product development, and teamwork came together to create a new line of record-breaking running shoes the world hadn't seen before.
Main topics discussed: (including timestamps)
06:11 - The science behind the 'super shoe'
13:53 - How athletes informed the Adizero Adios Pro
15:25 - Breaking world records at the ‘adidas Road to Records’ races
23:54 - Embodying a competitive streak into your work
Quotes:
“The recipe to success is relatively easy. Start with the greatest team.”
“Majambo: Something new, something out there, something that they hadn’t felt before”
“Be brave enough to put what you thought was the best into the bin and start all over again"
Host: Twiggy Jalloh
This Week’s Guest: Stephan Scholten
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